Dear User,
We inform you that the registration to the Reserved Area of the Website implies the necessity, on our part, to process some personal data relating to you. However, we want to reassure you about the use of this information, which will be processed by Successori Bernagozzi Srl, based in Argelato (BO), Via dei Lanaioli 50 Blocco 11, C.F. 00518720370 and P.IVA 00512441205, as Data Controller, for the sole purpose of allowing the correct and safe use of the platform services (hereinafter, also the "Services") for example, posting comments in the appropriate area, view the audiovisual / news content offered to customers, make your orders / purchases, access your order / purchases history.

What data we are dealing with

Navigation within the portal involves the transmission of information from your device to our network infrastructure: among these, by way of example, there are the IP address, the URI, the date and time referable to access to pages or to carry out certain operations within the platform. This information must be understood as personal data only insofar as it is referable to your person: access to the Reserved Area allows this information to be traced back to your user; browsing without access to the Reserved Area does not allow such immediate traceability. However, the Alfa Company will process this data in any case by providing the appropriate measures for any risk to your person.
The registration of your account involves the collection of further information relating to you: (name and surname, e-mail, etc.). This information is essential for the creation and use of the Services, and will be associated with your user throughout the session for which you will be logged on.
Other personal data will be collected during the provision of the Services and the consequent use of the same services.

Why we treat your data

At the moment of the registration, we will be ask for a series of information concerning you: these are indispensable and have the sole purpose of allowing you to use the Services and access your Reserved Area, where you can, among other things, view the list of your orders / purchases, as well as managing your preferences regarding the use of your data within the Privacy Area.
Your personal data, within the limits of what is deemed indispensable, may be used for further purposes, for example, for anti-fraud needs, for administrative-accounting purposes (where there is a need to invoice the service), and for analysis activities of the performance of the website (in the latter case, the information will be aggregated and adequately anonymized, so as not to be attributable to your person).
In some cases, the Company may deem it essential to treat some data referable to you in order to avoid or face the danger of illegal activities or that are capable of compromising the security of our systems.
If you intend to give us your explicit consent (by selecting the "Marketing" box), we can use the contact details (e-mail address, telephone number, physical address) to carry out promotional activities for our products and services, direct sales, market analysis and research, customer satisfaction. The activities can take place according to traditional channels (paper mail, telephone contact) or in an automated way (e-mail, sms, mms, push notifications, etc.).

How we treat your data

Your data will be processed electronically, and / or possibly on paper, in compliance with the principles established by the legislation for the protection of personal data and technical, organizational and security measures, adequate to the risks for your rights and your fundamental freedoms .
Some subjects may be authorized by us to access, as well as perform operations on, your data: these subjects will be appropriately designated as "Data Processors", bound to confidentiality obligations, adequately trained in data protection matters, and subjected to control and supervision of the Company.
The use of the Services involves the collection of information on the activities performed by you, such as information regarding the articles you consulted: the processing of this information is essential for the provision of the Services requested by you, and allows you to associate each of your order to his person according to adequate standards of authenticity and certainty.
In the event that the Services do not fall within those provided free of charge in your favor, the company may collect information relating to your financial details (eg, credit card number) aimed at completing the payment. The data collected, according to adequate security standards, will be transmitted to a credit institution in order to process the unit.

Legal basis

The data is processed on the basis of a contractual service requested by you, and is also valid for the connected services referred to in the Terms and Conditions of Use.
In other cases (anti-fraud requirements, for reasons of contrast and prevention of illegal activities or security of our systems), the legal basis of our treatments entails a legitimate interest: this will consist, from time to time, in production and organizational needs, linked security or protection of our rights. The processing operations aimed at billing the service costs, or other additional administrative and accounting purposes, take place mostly on the basis of regulatory requirements (for example, Fiscals).
The commercial promotion activities, as described above, and the analysis of your tastes and habits, will take place exclusively with your specific consent.

Provision of data

Failure to provide your data will prevent you from registering, creating your account and using the Services. It is always free to give consent for the marketing and profiling activity: your refusal in this regard will not affect the provision of the Services in your favor.

Storage times

The personal data relating to you will be kept for the entire duration of your account: in case you decide to deactivate your account, the Company will cancel or transform your data into an anonymous form.
The data necessary to carry out anti-fraud checks or to guarantee the security of the systems entail the storage of data for the technical times strictly necessary for the performance of the aforementioned activities (eg. Protection from unlawful conduct or which poses related risks for the safety of systems and other users you perpetrate).
In the case of invoicing of the Services, or if the processing takes place for further administrative-accounting needs, the data will be kept to the extent required by law (10 years, pursuant to Article 2220 of the Civil Code).
The platform's performance analysis activities involve the processing of aggregate and non-direct data attributable to your person.
Data for marketing purposes will be kept for 2 years from collection.
In the event that disputes should arise, the Company, in addition to protecting its rights or those of third parties, may receive your data for an additional period (even beyond the deactivation of your account), until the resolution of the dispute.

Recipients of the communication

The data referring to you are to be communicated to subjects external to the Company (natural or legal persons), and only if strictly necessary and relevant to the pursuit of the aforementioned functions: these subjects are appointed as data controllers, and controlled separately from the Company indicate them for the pursuit of the objectives of protection and protection of personal data.
If these subjects do not take on the role of managers, we will make arrangements to provide agreements that are adequate to protect personal data (communication will only take place in pursuance of the aforementioned purposes). The Alfa company is in no way responsible for any possible breach of the data protection or illegal regulation perpetrated by the aforementioned subjects.
By way of example, the categories of recipients of your data are:
-Maintenance company of IT services, whose employees will be appropriately designated as System Administrators; Cloud Companies providing cloud services and other virtualization services;
-Professional firms of accountants, for accounting purposes;
-Credit institutions, and payment service providers;
Your personal data will be transferred to non-EU countries only in the presence of adequate guarantees. In the pursuit of the subsidies concerned, your personal data could be transferred to the United States of America, subject to acceptance by the recipient of the Privacy Shield.

Your rights

The GDPR grants you a series of rights (articles 15 to 22) to protect your personal data: you will always have the right to access information regarding information and information regarding the methods and aspects of the processing referred to this information is submitted; enjoys the right to rectify, that is to modify the data, if inaccurate or not updated; the right to request the cancellation, or to oppose the processing or even to obtain the selection, should they find themselves recognizing the conditions required by the law;
You have the right to obtain the portability of the personal data supplied by you, if processed by automated means on the basis of a consent or the need to execute a contract.
We also remind you that, you can always revoke your consent, for each of the individual purposes for which you have lent it: keep in mind that this (i) does not invalidate the treatment carried out up to then by the company, and that (ii) such revocation could prevent the company from pursuing the purposes you requested. You can easily withdraw your consent even by following the link within each individual e-mail message that will be sent to you.
You may at any time oppose to sending promotional electronic communications, following the link within them, or, alternatively, by accessing the Privacy Section within your Reserved Area.
You can exercise your rights by accessing the Privacy Section in your Reserved Area, or, alternatively, by writing to
We remind you that you have at all times the right to lodge a complaint with the Supervisory Authority, or refer to the Judicial Authority, in order to protect your rights.


Pursuant to Art. 13 of Italian Legislative Decree no. 196/03 and subsequent amendments and additions ("Privacy Code"), we hereby inform you that your personal data will be processed, also by electronic means, by Successori Bernagozzi S.r.l, with registered office in via dei Lanaioli n 50 BL. 11, 40050 Funo di Argelato, Bologna - ITALY, Tax ID number 00518720370 and VAT Number 00512441205 , registration number 02459360372 at the Bologna Register of Companies, in the person of its pro tempore legal representative in his/her capacity as data controller for executing contracts, fulfilling requests and providing the services you requested, as well as fulfilling the obligations laid down by national and/or EU laws and regulations. Failing to fill required fields marked with an asterisk [*] will result in Successori Bernagozzi S.r.l being unable to continue providing the services you request. The personal data provided will also be processed for sending newsletters and promotional material. In relation to this purpose, you will not be asked to give your consent to its processing: Successori Bernagozzi Srl informs that by (i) registering on the Site, (ii) placing the online order and the resulting conclusion of the purchase contract, (iii) requesting information on the products and services offered by Successori Bernagozzi Srl, whatever the form and means by which this request is sent by the user to the company; (iv) navigating on the Site through the system logs, the Customer expressly gives his/her consent and accepts the simultaneous subscription to the newsletter for receiving promotional material concerning the products and services offered by Successori Bernagozzi Srl, without the latter having to request every time the user's consent to carry out this type of processing.
Your personal data may be disclosed to third parties in relation to Successori Bernagozzi Srl, within the limits and for the purposes mentioned above. We inform you that you may at any time exercise the rights referred to in Article 7, Privacy Code, by sending an email to
In any case, we encourage you to update your data in case of changes, and to read the full text of the disclosure below.

Transcription of Art. 13 Italian Legislative Decree 30 June 2003, no. 196 - Disclosure

The data subject or person whose personal data is collected is informed beforehand verbally or in writing about:
the purposes and methods of the data processing;
the mandatory or optional nature of providing the data;
the consequences of any refusal to respond;
the subjects or categories of subjects to whom the personal data may be disclosed or who may become aware of it as data supervisors or data processors, and the scope for disseminating such data;
the rights referred to in Article 7;
the identification details of the data controller and, if appointed, the representative in the territory of the State in accordance with Article 5. When the data controller has designated several data supervisors, at least one of them is indicated, indicating the communication network site or the ways in which the up-to-date list of data supervisors can be easily accessed. When a representative for responding to the data subject has been appointed in the event of the exercise of the rights referred to in Article 7, this representative is indicated.
The disclosure referred to in paragraph 1 also contains the elements set forth in specific provisions of this Code and may not include elements already known to the person providing the data or whose knowledge may impede a public person in performing inspections or control functions for purposes of State defence or security or for the prevention, detection or suppression of offences.
By its own decision, the Italian Data Protection Authority can identify simplified procedures for the disclosure provided in particular by services of telephone support and information to the public.
If the personal data is not collected from the data subject, the disclosure referred to in paragraph 1, including the categories of processed data, is given to the data subject when the data is recorded, or when they are due to be communicated, no later than the first communication.
The provision referred to in paragraph 4 is not applied when:
the data is processed on the basis of an obligation prescribed by law, regulation orCommunity legislation;
the data is processed for the purpose of carrying out defensive investigations referred to in Italian Law 7 December 2000, no. 397 or, in any event, to assert or defend a legal right in court, provided that the data is processed solely for these purposes and for the period strictly necessary for their pursuit;
the disclosure provided to the data subject involves the use of means that the Italian Data Protection Authority, prescribing any appropriate measures, declares manifestly disproportionate to the protected right, or it proves impossible in the opinion of said Authority.

Transcription of Art. 7 Italian Legislative Decree 30 June 2003, no. 196 - Right of access to personal data and other rights

The data subject has the right to obtain confirmation of the existence or not of personal data concerning him/her, even if it is not yet recorded, and its communication in an intelligible form.
The data subject has the right to obtain the indication:
of the personal data's origin;
of the purposes and methods of processing;
of the logic applied in the case of processing carried out with the aid of electronic tools;
of the identification details of the data controller, data supervisors and representative designated within the meaning of Article 5, paragraph 2;
of the subjects or categories of subjects to whom the personal data may be disclosed or who may become aware of it as representative designated in the territory of the State, as data supervisors or as data processors.
The data subject has the right to obtain:
the updating, correction or, where relevant, the supplementation of the data;
the deletion, transformation into anonymous form or blocking of the data processed in violation of the law, including the data that does not need to be retained for the purposes for which the data was collected or subsequently processed;
the certification that the operations referred to in points a) and b) have been brought to the attention, including in regards to their content, of those to whom the data has been communicated or disseminated, except where this fulfilment is impossible or involves the use of means manifestly disproportionate to the protected right.
The data subject has the right to object, in whole or in part:
for legitimate reasons, to the processing of personal data concerning him/her, even if they are relevant to the purpose of the collection;
to the processing of personal data concerning him/her for the purpose of sending advertising material or direct sales or for the purpose of market research or commercial communication.


Our site uses so-called cookies (these are simple and secure files stored by the Site in your computer or other access system to save preferences such as access information) that will be reused for subsequent accesses to the Site. Cookies can be classified into four different types:
0. 0. Cookies for site features: these allow users to navigate fully within the Site using all of the features made available to the Customer, such as a shopping cart or a wishlist;
1. 1. Cookies to study Site analytics: these are used to study and analyse the behaviour of users within the Site and to understand how the Site is used in order to constantly improve the features and functionalities of the Site
2. 2. Preferences cookies: these allow users to customize their navigation by saving preferences or settings that they configured during their use of the Site (for example, user name, language, country, language, etc.) to improve their shopping experience, making it easier and more personalized
3. 3. Commercial cookies: these are used to deliver relevant commercial content to site users. This type of cookie allows the number of views of a promotional message by the same user to be managed, while at the same time measuring the effectiveness of our communication campaigns.
Access to the Site and browsing its pages involves the user and/or customer accepting the use of the different types of cookies: the customer therefore agrees to the addition and storage of the Site's cookies in the tool used for browsing and to their use for subsequent accesses to the Site.
All the data collected regarding traffic, visits, preferences, wishlists, sales and any other commercial information that may be used by us or by any third party appointed by us for that purpose will not contain any reference that may in any way lead to identifying the specific user or client.
Successori Bernagozzi Srl will be able to use the preferences and personal information for internal marketing analyses to monitor and analyse user behaviours within the Site, thus constantly improving the Site architecture by making it more and more in line with the expectations and needs of the Customer.
Successori Bernagozzi Srl reserves the right to make use of third parties for collecting and analysing the information regarding the use and behaviour of users in the Site: in such cases, Successori Bernagozzi Srl guarantees to the User and the Customer the compliance with the privacy policy, committing its partners to signing stringent confidentiality agreements and following precise instructions for using the data.
Successori Bernagozzi Srl undertakes not to sell or transmit personal data of Users and/or Customers to third parties for commercial purposes.
For any information about how to remove cookies already in your computer, please refer to the "Help and Support" section of the browser you are using for browsing.

USE OF THE COOKIES uses so-called cookies to facilitate navigation and simplify use of the website. Cookies are small files containing information that is stored on the client's hard disk when accessing our website.


These cookies allow the site to work properly and allow you to view the content in your language and for your market right from the first access. They are able to recognize which country you are connecting from and ensure that, whenever you visit the site, you will automatically be directed to the site version for your country. They also allow you to create an account, log in and manage your orders.


These cookies allow the site to recognize you every time you access the site, so you do not have to enter your access data every time you visit the site. These cookies are not essential to the site's operation, but improve the quality and the navigational experience.


These cookies are used, for example, by Google Analytics to process statistical analyses of how users navigate the site through computers or mobile applications, the number of pages they visit, or the number of clicks made on a page while navigating a site. processes the results of these analyses anonymously and exclusively for statistical purposes.


We use third party retargeting and remarketing functions on our site. These technologies allow us to present customized advertising messages to users who have visited To do so, the respective retargeting or remarketing vendors save a cookie on the client's hard disk. Use of these cookies normally does not imply the processing of personal data. The use of retargeting or remarketing functions may be prevented. To learn more about cookies, and how to manage or disable them, visit:

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